IKEA Portugal taking a massive W. As the government collapsed after police found stashes of money hidden inside books on the PM Chief of Staff’s office, which amounted to more than €75k, IKEA launched this campaign.

The outdoor reads: “Good to store books. Or €75,800.”

(source: BPTR114 on X)

Outdoor advertisement for IKEA written in Portuguese. The outdoor advertised the KALLAX bookshelf, now at an even lower price. In large bold letters, the advert reads “Good to store books. Or €75,800.”